We love chocolate. Lots of it. So when we were invited to go hang out at Platter’s and experience their place, there really was no question on if we should go or not.
We noticed Platter’s Chocolates new digs up on Niagara Falls Boulevard in November of 2016 when they opened their new shop. Located in the old Wurlitzer building, they’re more than just a spot to grab some candy- it’s become a full-on destination filled with a modern industrial design and cozy hangout areas for anyone to chill at. Platter’s started with a husband and wife team in 1938 who created their chocolate in their home. After retiring in the late 60’s, a former neighborhood kid bought it in 1972 and kept the tradition while growing at the same time. The family continues on with making it bigger and better!
Saturday afternoon we headed up to North Tonawanda with BabyLovebird Chloe in tow, expecting to peruse shelves full of chocolate. But hold the phone- this place is WAY more than we thought it would be. We were greeted by bright and bubbly Nicole, one of the managers and also part of the owner’s family. Their new location has coffee, lattes, teas, Perry’s ice cream, sundaes, candy, sponge, smoothies, chocolate…it’s a complete surprise when you walk in!
Poor Chloe!! Sorry, baby, you can’t have any yet!The place was bustling; filled with kids and families…a mom and her two college-aged daughters…an older gentleman sitting and reading the paper with his coffee…it’s a new generation of chocolate shops.
While there is no sponge production to watch right now (since it’s humid in the summer!), the machines and operations were all quiet. But come fall, the place will be making and baking like crazy. You will be quite surprised how large their 24,000 square-foot space is and the various types of machinery they use (some even from Germany!).
Now you can’t pass by Platter’s- you have to go see for yourself! (psstt! It’s only minutes away from the Boulevard Mall) It is too charming not to go again and again and again. We are looking forward to visiting soon to watch the Platter’s and the Chocolate Factory work their magic come sponge season!
Details
- Platter’s Chocolates / The Wurlitzer Building, 908 Niagara Falls Blvd. / North Tonawanda, NY 14120
- 716-693-5391
- M-F 7am-10pm…Saturday 8am-10pm…Sunday 10am-10pm (they’re open late!!)
- grab chocolate gifts, watch them making sweet treats
- perfect for family, kids, solo, casual first date, dessert, coffee date
- Platter’s Chocolates Facebook
The Orange Chocolate custard with Orange Chocolate Fudge and Orange Chocolate Sponge! Whoa. So damn good! 
they even have teamed up with the new events space inside the Wurlitzer building to have their Chocolate and Sponge at weddings held there! 
