ICYMI, Beau and I hail from Niagara County. Yep. I grew up in Newfane and Beau in Lockport. Perhaps my roots a little more country than him and nonetheless, small-town life is what we know. So when there is a place ‘up north’ that is a must-see…we go!
Shirt Factory Cafe is the latest place to be transformed and back on the map in Orleans County. New owners Scott and Alix (you may know them as @DCMinute) have taken over the former Robert H. Newell & Co. building and started its new evolution in to being a staple in Medina, NY. They invited us out to nosh on their soon-to-be revealed Toast Bar and we couldn’t pass it up!
Medina is also going through a resurgence, like Buffalo just on a small town scale. Neighbors of the Shirt Factory Cafe include Mile 303, Zambistro, the vintage shop Ellen J Goods, and Mariachi de Oro. The Erie Canal flows through Medina and was once a popular stopover for trading. Now you can rent a hydrobike or kayak right in town at Pedal and Paddle Medina!
Scott and Alix’s introduction of a Toast Bar is so fun! They’re tweaking the toast now and we got a sneak peek invite to eat ALL OF IT.
Oh em gee.
I had to get a few bites in here and there before Beau ate them all. The cool thing about the ingredients is that Scott and Alix grow the beets and tomatoes in the garden at their beautiful farmhouse. They also source as many items as possible at local businesses like The Bread Basket in town for the toast.
The flight is really great for sharing and just one toast is enough to fill you up. Perfect for a to-go breakfast or lunch!
Their current menu boasts sandwiches, salads, coffee, and smoothies. Breakfast for those locals who need to pop in early and veggie options for those non-carnivorous eaters. We also shared an Avocado and White Bean wrap as well as a Bob Hope (turkey). I could eat the AWB ever day!
Scott and Alix are keeping a few old school Shirt Factory nostalgic items like photos and letters from early and mid 20th century shirt requests which is why we felt so proud to be inside their space. Keeping history with revitalized buildings is so important and they GET IT.
Medina is showing us glimmers of a new destination spot. With wineries nearby, water sports on the canal, and people like Scott and Alix (Medina boomerangs) determined to help shed its old skin there is no doubt you will be checking it out, too. Plans for the Shirt Factory Cafe are coming to fruition with ideas of an upgraded menu, Toast Bar, and eventually cocktails. In the same building, Hart Hotel is open and a boutique style place to stay. Medina is quickly becoming a great day trip or even staycation. Keep your eyes peeled on this one, guys. There’s a new town in…well…town. 😉